I believe in promoting the positive image of Santa in fostering the spirit of Christmas and the love of children. I am Santa  24/7 in season, or during the year in  regalia or whenever a believer perceives me to be Santa Claus. As a Real Bearded Santa I have the honor of sharing the Santa experience with adults and of course the children all year long. I always have a great time just doing even little things where people can see me.